James started his writing career aged 21 on C4 show Brookside, before an award-winning stint as a journalist on titles such as The Big Issue and The Scotsman. He moved on to lead PR at Glasgow Life and is currently helping shape communications at NHS Greater Glasgow and Clyde. A lifelong advocate for equality, James has been chair of the Equality Council of the National Union of Journalists and was elected as the first out and proud President of the union in 2008.