HIV Scotland's Anti-Stigma Strategy: Road Map to Zero The HIV Anti-Stigma Strategy: Road Map to Zero and Action Plan were developed through a collaborative multi sector approach. Formed by HIV Scotland to create a shared ownership over eliminating stigma, the Consortium brought together people living with HIV, people from key populations, and other experts to create a unified approach for Scotland. This work was funded by the MACAIDS Fund. Download Report [PDF] The moment you say you’re HIV positive, your relationshipschange, and the language people use changes. You feel isolated.