Why is U=U so important? These days, people living with HIV can live long and healthy lives. And, if their viral load is undetectable, they can have sex with their partner(s) without having to worry about transmitting the virus – which is great! U=U is important because it shatters those long-standing myths and misconceptions about HIV and people living with HIV. The goal of the campaign is to spread information about awareness about how HIV is transmitted – and how it isn’t – and to ultimately break down some of the stigma that people living with HIV experience every day.